Globalization of Chocolate Lovers, Cakes and Pastries Essay Example for Free

Globalization of Chocolate Lovers, Cakes and Pastries Essay Globalization of both the economy and the society has confronted the world over the past decade. A shift of focus and interest from the local market to the international setting has demanded innovation not just in corporate leadership as new information; forms of communication and technology are being offered to be utilized in encouraging and reinforcing interaction among individuals. Fewer trade barriers and unprecedented technological advances have accelerated the pace of globalization. The advances in communication technology make it easier to enter the international market through the efficient marketing and advertising strategies that a number of international business organizations invest in by utilizing the services provided by the Worldwide Web. Electronic data communication (EDC) facilitates the exchange of data at tremendous speeds; it sorts and integrates data with other information available to the recipients (businesses, banks, capital markets) from other sources. Individual countries and trading and currency blocs alike view the fast-moving e-business sector as having a direct impact on the countries’ and blocs’ competitiveness in the global market. Increased market competition identifies continuous adjustment and improvement in the production lines of countries to recognize the participation of smaller business units. The free flow of goods and services, the establishment of functioning trade blocs like the European Union, more favorable regulations for foreign direct investment, and e-commerce are now major features of the global market. The introduction of the new division of international labor calls for evaluation and reorganization of the business operations as well as a reassessment of the current technological practices. The Chocolate Lovers, Cakes and Pastries Industry in FRANCE Royle and Towers (2002) note that the Chocolate Lovers, Cakes and Pastries industry has now extended throughout the world, expanding in FRANCE and other European countries, bakeshops are often considered as a characteristic of the new global culture. These bakeshops are illustrated as informal, have uniform service to anyone regardless of social status and focuses on giving quick-service to its customers. The industry grew out of a cultural philosophy that greatly values friendliness more than propriety, basically more than traditions of gracious living and democratic consensus over status-based divisions. Firms within the Chocolate Lovers, Cakes and Pastries industry fall into the category of a competitive market structure. According to Lipset (1991), the competitiveness of a market refers to the extent to which individual firms have the control or power to influence market prices or the terms on which their products are sold. It must be noted that â€Å"the less power an individual firm has to influence the market in which it sells its products, the more competitive the market is† (Lipset, 1991). In the recent years, the integration of strategic planning and functional marketing has been perhaps the most relevant development in the field of marketing management as marketing managers have all the more realized that tactical marketing decisions must be made within a wider strategic framework. Marketing Mix (4Ps) Product – Products that Cakes and Cookies are offering can be improved and expanded. For example they can add more cakes that suit the taste and needs of their consumers in FRANCE. Cakes and Cookies should not limit their products according to the old time customers in the U. S. Placement – Decisions involving the place/distribution are also crucial in meeting the needs of the target market. There are many factors to consider such as the choice of location where the product will be sold to the consumers, and the various channel distribution required to bring the product in the target market. Elements of distribution channel include the packaging, storage facilities, transportation, and the members of the channel itself. Cakes and Cookies should make their customized packages and boxes for their Chocolate Lovers, Cakes and Pastries and this should be appropriate according to the taste of the FRANCE consumers. It is always relevant to choose a channel pattern that is suitable for the target market needs. Price Among other factors considered in pricing are the needs of the market, the costs involved, the effect on margins and the value offered at a minimum for the consumer without the price cut hitting the company image. It is not surprising therefore, that Cakes and Cookies entry price strategy became a model in starting business in the area. Finally, it is interesting to note that in FRANCE have consistently agreed with Chocolate Lovers, Cakes and Pastries pricing strategy for many years. This shows that consumers give their loyalty as long as the price is right and fair. Promotions – Today, personal selling, sales promotions, in the forms of souvenirs, and point-of-purchase displays (POP), publicity through non-paid presentation of the product to the target market (feature articles and special news coverage), and public relations (established link with the stakeholders) were utilized by Cakes and Cookies Similarly, TV and radio advertising are important channels to promote Cakes and Cookies Usually, effective television and radio advertising involves a good opening punch line, presentation of the competitor’s product (brand must not be mentioned) and its weakness, testimony of experts or renowned personalities/authorities, and in some cases, use of famous movie actors and actress also helps. Further, the existence of Internet and the continued revolution in the world of Information Technology are certainly positive signs for the blossoming of many new advertising opportunities. For instance, pop-up ads and email ads have started to inva de the Internet. Most advertising firms have also started to exert efforts to make their advertisements appealing to the public (Chow and Holden, 1997). Segment, Target and Positioning of the Product Of all the components of a marketing plan, perhaps the most overlooked but most critical element is the definition of the target market. According to Lovelock and Young (2000), it is a homogenous group of people or organizations that a company wishes to appeal to. There are two basic targets for a product or service: the user and the non-user segments. Thus, there are also two business and marketing decisions that the company must decide upon in light of the basic targets. The first is to cultivate the present market alone while the second is to go after non-users. The former can inspire consumer loyalty which is an important factor in the survival of any business. In the case of Cakes and Cookies, they should categorize their target market into two market segments: (1) the Cakes and Cookies patrons or those who have already tried the product, and (2) the Cakes and Cookies non-consumers. The Cakes and Cookies consumers further classified into (a) males and (b) females in order to differentiate the market appeal and competitiveness of the offered products in terms of sex as well as the specific consumers for specific types of Chocolate Lovers, Cakes and Pastries. in order to determine the competitiveness of each product per se. the Cakes and Cookies non- consumers, on the other hand, are further grouped into (a) those who do not eat Chocolate Lovers, Cakes and Pastries in general, and (b) those who eat other Chocolate Lovers, Cakes and Pastries. These market segmentation schemes according to product use will provide important information regarding the overall competitiveness of Cakes and Cookies products as well as viability and opportunities for encouraging sweeteners non-users to not just try any other average sweeteners but to choose Cakes and Cookies products among others. Moreover, companies now face the challenge of making its target consumers respond accordingly to their marketing efforts and those who understand its consumers’ responses will have a great competitive advantage (Kotler Armstrong, 2001). In this light, Chocolate Lovers, Cakes and Pastries should keep in mind the differences that are distinct between and among other bakeshops target market based on different cultural backgrounds which significantly affect the effectiveness of the campaign. The fact is, there may be ideas that will not be applicable across the diverse target market population. Studies on the relationship of consumer behavior and their personal values and cultural orientation as well as their beliefs on certain principles, the dispositions they hold and side they take on political, gender and social problems and issues will be likewise duly accounted. Positioning The changing world has then placed much emphasis on the importance of communication for effective marketing. All types of communication are involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication. Among the channel members, even follow-up on complaints as well as customer billing may be included within the communication loop. In order to effectively serve the marketing channel, correct timing and accuracy in communications is essential. Moreover, it is important for the company to recognize that all members of the channel have an obligation or important role in maintaining the efficacy of marketing communications. Organizations that capitalize on customers active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock Young, 1979). Channel communications works in a two-way system wherein information transfers to the user and bounces all the way back to the producer (Goldberg McCalley, 1992). In other words, marketing communications works like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. In this light, the electronic transformation of the services offered by Chocolate Lovers, Cakes and Pastries will result to better and more efficient and effective customer service system to the clientele. Moreover, the functionality of the online portal for the marketing and advertising needs of the agency will most possibly result to increase customer reach, satisfaction level and return of investment. Furthermore, if consumers somehow become better customers that is, more knowledgeable, participative, or productive the quality of the service experience will likely be enhanced for the customer and the organization (Bowers, Martin Luker, 1990). Finally, some of the ways that companies acquired cost advantages are by improving process efficiencies, gaining unique access to a large source of lower cost materials, making optimal outsourcing and vertical integration decisions, or avoiding some costs altogether. If competing firms are unable to lower their costs by a similar amount, the firm will be able to sustain a competitive advantage based on cost leadership.

camp hill riot :: essays research papers

Camp Hill the day that lasted 72 hours On October 25, 1989 more than 1,300 inmates at the Camp Hill State Correctional Institution rioted. The rioters took at least 8 hostages, lighting 4 fires and caused millions of dollars in damage. More then 35 staff members, 5 inmates, 1 firefighter and 1 state trooper sustain injuries in the worst uprising in Pennsylvania history. Inmates returning from an exercise yard in the late afternoon overwhelmed correctional staff and seized hostages. Inmates were reportedly upset about overcrowding and suspended privileges. They set fires, which destroyed more then half of the 31 buildings and took hostages who were not only guards but also other inmates who were not willing to join in the rioting. The riot ended through negotiations and the inmates were confined to their cells. The superintendent informed news and officials that the riot was over. The next day the superintendent met with the inmates to discuss their grievances. Unknown to the superintendent or staff many of the cells which the inmates were confined to were not secure permitting the start of a second riot later that day allowing prisoners to escape and take more then 17 more hostages and injuring 138 officers. About 800 troopers were on the scene during the peak of the riots with hundreds more en route to begin shift changes as the riots continued for a 3 day period. Negotiations were again attempted, but the riot finally ended when state police forcibly entered the compound. The biggest problem at Camp Hill was that it was originally designed for juveniles but was transitioned to adult offenders with no consideration for the inadequacy of the physical facility or the necessary training. At the time the riots began Camp Hill’s capacity was 1,826 but housed more then 2,600 inmates running at a 142% capacity.

Informative Evaluation

During my research on a public speaker, I had come across this motivational and leadership speaker Steve Bedwell. On February 17, 2012, he gave a speech on how people tend to act towards different situations and other people. In an auditorium full of business and health care leaders he also jump starts them into effective action with what goes on in the world with people. Steve Bedwell does an excellent job on trying to get the audience’s attention with interesting stories that keep them focused on what he is trying to say. While presenting he tends to keep eye contact with the audience.He also does not use any notecards, which this indicates that he knows his topic enough and is able to talk smoothly through his presentation. Also, to keep the audience interested, he adds humor in his presentation to help explain his connections. Bedwell does such a great job with his speech, that I do not see where he needs any improvement. In this speech he teaches the audience that the thi ngs we miss, tends to cripple our thinking and where the things we make up fuels our toxic emotions. When the perspective on any situation is not producing the results that you want, you should ask what am I missing and what am I making up.But usually we do not look at these two concepts of a perspective; we tend to assume the worst of that situation. In this speech Bedwell had explained that he was on a plane and had greeted the guy sitting next to him and the guy replied back to Bedwell by lifting his newspaper between them. In this situation Bedwell had thought of the guy as a jerk and when the guy tapped on Bedwell’s shoulder, he had tried ignoring him back. Bedwell turned towards him and the guy handed him a note, which said â€Å"excuse me can you please call my wife and tell her I’m safely on the plane and on the way home. Bedwell assumed that the guy was a jerk, and did not think of what could have been the reason for why the guy did not speak to him, and the reason was that the guy was deaf. My personal experience would be when I was at work and this guy came in and I started taking his order and he was getting irritated with me, so he left out of the store irritated and mad. I assumed that the guy was ignorant to get frustrated the way he did. But in a way I should have looked at the situation in that the guy might have been having a bad day. Speeches usually are informative, or mainly have a great reason for being issued to the audience.Having an effective speech requires the speaker to have eye contact, uses appropriate hand gestures, a positive look on what they are explaining and mainly to present to audience in a way they will understand best. My scoring on this presentation by Steve Bedwell was mostly 4’s and 5’s because I did not see really anything wrong with his speech. Competency 1, on the topic I gave a 4 because, he had chosen a topic and only went over it a little bit. Competency 2, the thesis and specific pu rpose I gave a 5 because, he explains the purposes on each idea that was in the thesis.Competency 3, the introduction I gave a 5 because, he stated the purpose of his speech and a review on the information that referred to the introduction. Competency 4, I have a 4 because, in some parts he gives supporting information on what he was explaining, but some parts he did not cover what it referred to. Such as when he had the board and he was putting up fingers and the audience had to guess what number was on the board. Competency 5, I gave a 3 because, his information was in good contrasts to what he was talking about, but in some ways the information felt out of place.Competency 6, I gave a 3 because, his conclusion did not bring up anything new but could have went back and summarized more of his topic. Competency 7, I gave a 5 because, all the language that was used in the process of this speech was acceptable for the audience to comprehend and stay focused. Competency 8, I gave a 5 b ecause, Bedwell did show his tone in different varieties of pitch to emphasize important or interesting facts. Competency 9, I gave a 5 because, all of his grammar was fluent and acceptable by the audience in that they understood what he was saying.Competency 10, I also gave a 5 because, his hand gestures toward everything especially toward the exciting parts had shown the emotions he was trying to convey. In order to evaluate a presentation you have many specific parts that you have to look at. Such as, how the presentation is presented, does the information that is given refer back to the introduction and thesis? The communication skills that are required during a presentation should include eye contact, appropriate language, grammar and organizational pattern, to better connect with the audience and keep them interested in what you are presenting.In reviewing the speaker Steve Bedwell and his speech on motivational and leadership situations, I now think of looking at all the diff erent parts of a scenario instead of just one. By looking at many you have a better understanding of what is happening. There are many people out in the world today that do not think as critically as others do and this tends to be a problem towards others. Overall I think Steve Bedwell does a fantastic job of explaining what people tend to think and not think on certain situations. http://youtu. be/8tDwyIkxgjw

Cyber Bullying And Its Effect On Society - 1201 Words

INTRO Cyber bullying is any form of bullying that takes place over the internet, whether via texts, twitter or other forms of social media. Approximately 52% of children have reported being cyber bullied at one point, or another*. While this number may not seem catastrophic, this statistic is based only on the instances of cyber bullying that have been reported. The reality is that there are many more children who have been cyber bullied, and did not tell anyone that it was happening to them. Another likelihood is that some victims have simply overlooked the bullying projected towards them via the internet. Given the amount of time that children spend texting, on Facebook, or on other social media websites, the likelihood of children experiencing cyber bullying, reported or not, is high. BODY PARAGRAPH 1 Cyber bullying can give a person the same feelings as bullying in the real world. One who is bullied will have a significantly lower self-esteem (this is a generalization, but is true for most), and may eventually begin to question their self-worth. In several different documented cases, the subjects of bullying have contemplated, attempted, and sometimes even succeeded suicide. At some (now required by law for all schools) consolers are present in an attempt to help people deal with bullying. Teachers (in general, this is a generalization, but a sadly truthful one) don’t have a personal relationship with their students, and as a result, when a student is bullied in theirShow MoreRelatedCyber Bullying And Its Effect On Society1536 Words   |  7 PagesBullying has been an extreme issue all around the world for hundreds of years, and since modern technology has advanced, so has cyber bullying. â€Å"‘Gimme’ your lunch money† has turned into texting and posting gruesome threats and embarrassing material all over social media. Millions of kids all over the world have taken their own lives due to the harmful effects of cyber bullying. Problems that cannot be resolved independently are brought to court, and the government has become increasingly involvedRead MoreCyber Bullying And Its Effect On Society Essay1396 Words   |  6 PagesIntroduction There are two specific types of bullying. Bullying in itself and cyber bullying are two of the worst and most aggressive behaviors teenagers are involved in these days. No matter how this problem comes about or what process individuals go through to get to this point, it is an irresponsible yet dangerous form of action. Bullying in any form can cause harm to the victim, even death. Making a choice to be a bully is like that of building a bad character for one’s self. Definition CentersRead MoreCyber Bullying And Its Effects On Society1283 Words   |  6 PagesAbstract Social media has become a well known pastime for individuals of today’s society. There are various social media sites, such as Facebook, Twitter, and SnapChat that have open doors for communication and entertainment among people all across the world. Despite the positivity of social media, it is also now being used to cause harm to people. Cyber bullying differs from traditional physical bullying, because it occurs through emails, texts, or social media. The person behind the computerRead MoreCyber Bullying And Its Effects On Society Essay1931 Words   |  8 Pages Cyber-bullying The saying, if sticks and stones will break my bones, but words will never hurt me was ever true, it sure isn t true today (Alexander, 2011). The survey of 9 years olds in 35 countries found that New Zealand is the one most second highest rate of school bullying. (nzherald, 2012). Especially in this case parents really need to take a stand against bullying to help prevent it and to stop it. We as parents need to be a part of the solution, not the problem. 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New technology has made it possible for people to bully one another without even having to be near them. This is called â€Å"Cyber Bullying†. Teens are turning electronic devices into â€Å"weapons† by using social networking websites, chat rooms, text messaging, and even more ways possible. Through this they call each other names, demean each other, and even threaten each other. Kids are put in seriousRead MoreCyber Bullying And Its Effect On Society883 Words   |  4 PagesCyber-bullying is the use of electronic communications to bully a person. Cyber-bullying takes place by using the Internet, cell phones, video game systems, and other technology. Cyber-bully sends or posts text or image that is i ntended to hurt feelings or embarrass another person in front of others. Bullying is an aggressive behavior which causes harm and stress to its victims and it escalates over time. Furthermore, everybody has mobile phones and they are using it all day long. There is certainlyRead MoreCyber Bullying And Its Effects On Society2174 Words   |  9 Pages Cyber-bullying has been an ongoing issue for a very long time; overtime it seems as if over the last few years it has progressed even more due to the development and increase of technology. I believe that cyber-bullying has become one of the most difficult issues to resolve in our society. Cyberbullying can be such a difficult thing to face in a world like today. The victim is usually bullied by an individual or a group of individuals who use this as a way to cope and make themselves feel better